Yoshi Kawaoka is a globally recognized influenza expert and professor in the UW-Madison School of Veterinary Medicine. His work is changing how flu vaccines are made by providing faster and more cost-effective methods. Kawaoka’s team established a new strategy to generate and manipulate the virus – a system called “reverse genetics” – that has revolutionized the field. In 2007 he co-founded FluGen, a Madison-based company dedicated to preventing and treating both seasonal and pandemic outbreaks that kill hundreds of thousands worldwide.