Panelists Tom Still, president of the Wisconsin Technology Council; Pam Jahnke, farm director, WI Farm Report Radio Network; Chris Salm, CEO and co-founder of Ab E Discovery and WARF Accelerator Program Catalyst; and Kathryn VandenBosch, dean of the UW–Madison College of Agricultural and Life Sciences, explore the important role university and industry partnerships play in fully realizing the Wisconsin Idea. The discussion expands on VandenBosch and Salm’s thought-provoking article, “UW/Industry Partnerships Yield Better Solutions.”